N:Sight Research GmbH

Social Messaging – A Definition

This is my site Written by Joachim Lindner on 9. August 2010 – 11:57

Social messaging enables users to interact and share information. It includes micro blogging and micro sharing, but the most important aspect is to provide and receive information. Users can collect it as in passing.

Leisa Reichelt called it ambient intimacy: “Ambient intimacy is about being able to keep in touch with people with a level of regularity and intimacy that you wouldn’t usually have access to, because time and space conspire to make it impossible.”

Micro blogging
The user writes status updates with a limited number of characters. Generally the size of the content is limited. Some tools allow not more than 140 characters like on Twitter and other allow more. I think it’s valuable to allow some more character using micro blogging in a company; anyhow it should force users to write short and concisely.

Mostly the following principle like on twitter is used. Following works like a subscription. User can see their own and status updates from other users on their time line. The latest information is always on top. The readers decide which content they like and read. So content is the key.

A lot of solutions allow adding other information like RSS feeds or content from different systems. Some of these tools can be connected with an ERP or CRM System. So status information out of these systems can be added to the timeline as well.

Micro sharing
Sharing is the key benefit of social messaging. Status updates are already a way to share information, but it begins to be a real powerful tool, if you add links, documents and other useful material to status updates.

Tagging of content is generally a powerful tool to organize user generated content. Most of the social messaging tools allow tagging of status updates.  So a Social Messaging aoolication can be some kind of knowledge database, but they won’t be forced to use a big tool. User can virtually create knowledge in passing by for a company. It will be driven by motivation and not by directive.

Networking
Social Messaging isn’t primary build for Networking, but it does have a big Network affect. “Used in the context of the enterprise it allows creating a powerful network for stakeholders as employees, business partner or even customers.” (Lauro Fitton, Pistachio)

Good content will connect people. Users will recognize who is the expert for a topic or just a colleague who is working on the same topic. Comments, discussions on the tool or moved to the “real live” will people connect with each other.

Social Messaging makes it easy to share ideas, project information, documents and other cool stuff. It’s free structured content limited by the mind of the user only and easy to use. Social Messaging will be one of the powerful drivers of Enterprise 2.0.

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