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Archive for September, 2010

Diskussion: Wo liegen die neuen Geschäftsmodelle für Verlage??

Written by Bjoern Negelmann on 27. September 2010

Meine Fragen an unserer “Medien-Innovations”-Panel morgen beim Social Media FORUM – Kontext als Lösung des Online Dilemmas der Medien mit Heiko Hebig, Nicolas L. Fromm und Fabian Benner: 1) Was ist Ihre Vision von der Zukunft des Online-Mediengeschäftes? 2) Was ist das spannendste neue Projekt aus Ihrem Hause und was verspricht sich Ihr Haus damit? […]

Twitter Needs to Become More Open or Die – BusinessWeek

Written by Bjoern Negelmann on 18. September 2010

The call for a decentralized Twitter speaks to deeper motives than profit: good engineering and social justice. Done right, a decentralized one-to-many communications mechanism could boast a resilience and efficiency that the current centralized Twitter does not. Decentralization isn’t just a better architecture, it’s an architecture that resists censorship and the corrupting influences of capital […]

ECM Summit 2010

Written by Joachim Lindner on 16. September 2010

Multi channel marketing was on of the major topics discussed at ECM Summit 2010. Content needs to be created in different ways and distributed in different formats. Text for a web page should be written more formal and using the same message for social media more informal was one example. Generally it’s useful to work […]

How to tell if your Company is Advanced: 10 Criteria Of Social Business Maturity « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Written by Bjoern Negelmann on 9. September 2010

How to tell if your Company is Advanced: 10 Criteria Of Social Business Maturity Corporations that have these and other following elements in place, may truly be sophisticated when it comes to social business: Clear understanding of customers’ socialgraphics. Clear understanding of how their customers use social media by knowing the socialgraphics of your customers.  Granular […]

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