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Does the legitimacy of members of my social graph increase the importance and trustworthiness of my information?

This is my site Written by Bjoern Negelmann on 19. Oktober 2010 – 10:22

A number of scholars have argued that if an actor’s partner in a network form of organization possesses considerable legitimacy or status, then the actor may derive legitimacy or status through the affiliation. This legitimacy or status may in turn have a number of positive economic benefits for the actor, ranging from survival to organizational growth to profitability. For example, in a study of daycare centers, Baum & Oliver (1992) find that a tie to a legitimate institutional actor, such as a church or governmental entity, has a positive effect on the life chances of an organization. In a study of the investment banking industry, Podolny & Phillips (1996) find that the higher the status of a bank’s management partners in underwriting syndicates at time t, the greater its status growth between time t and t + 1. This enhanced status, in turn, has positive economic advantages for the organization (Podolny 1993).

The above cited statement from page 8 of the linked research paper considers that the legitimacy of network nodes that I am related to increase the importance and trustworthiness of my information. I asked myself whether this is this still valid for 21st century organisations running on social networks? My answer so far: Yes and no! – I think taht my importance within the network is also a function of the legitimacy and status of my network nodes (aka members of my social graph) – but (!) the relation to this nodes must be an active and for everbody to be recognizable one and the legitimacy of my network nodes is not a function of position, title or academic degree but of their contribution to the network. And thus the legitimacy of my network nodes is not the key factor for my own importance and legitimacy – instead my contributions carry also much of the weight. (Related to this: Blog post by Gary Hamel „The Facebook Generation vs. the Fortune 500“ – http://blogs.wsj.com/management/2009/03/24/the-facebook-generation-vs-the fortune-500/) I am sure we will get into more depth on this at one of our keynote sessions at E20 SUMMIT about the organisational setup of E20 projects with JP Rangaswami, Franck La Pinta and Joachim Niemeier.

Posted via email from Notes about the E2.0 SUMMIT & E2.0 FORUM

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Björn Negelmann verantwortet die inhaltlichen Teile der Veranstaltungsaktivitäten von Kongress Media und ist darüber hinaus auch Kopf des an Kongress Media angeschlossenen Research-Hauses N:Sight Research. Er reflektiert seine Beobachtungen über die Entwicklung der Themen sowohl in den Corporate-Blogs von Kongress Media und N:Sight als auch in den Fachblogs Enterprise Digital Blog (zum Social Collaboration & Future of Work Thema), auf Espresso-Digital.de (zum Thema Social Kommunikation & Marketing) sowie im Digital Experience Blog (zum Thema Digital Experience & die Transformation in Marketing, Vertrieb und Service). Darüber hinaus moderiert und betreut er die diversen Online-Communities und Online-Veranstaltungen von Kongress Media.

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