N:Sight Research GmbH

E20 Adoption team

This is my site Written by Joachim Lindner on 4. Januar 2011 – 11:37

Many Enterprise 2.0 projects are implemented by communications or IT department. It was often simply done, because E20 is very close to their field of work and mostly the projects are initiated and driven by one of these departments. A lot of times not even bad, but other departments like HR for example are not involved, but Enterprise 2.0 does have benefits for most units of a company. It seems that other stakeholders within companies are interested in E20 now as well.

It raises the question of who should be involved and who should have lead of the E20 adoption. Without doubt, the communications and IT disciplines are very important and must be involved in any case. But I think that Enterprise 2.0 does have too much impact in the processes of a company, as it should be controlled only through communication or IT.

In my opinion, you need a team that is set up interdisciplinary and that would be my candidates:

  • Communication
    One of the most important element of E20 projects is the communication to employees at all stages of the project
  • IT
    Simplicity is the key to successful E20 Tools. Furthermore, the GUI is often simply acting only through complex processes in the background. In any case, it is easy to buy  wrong solutions when you don’t have the IT knowledge.
  • HR
    Successful introduction of E20 projects meant in most cases, a change process within the company. A discipline that is in good hands in the HR department. Furthermore, the E20 applications ideally suited to HR issues, such as talent management for example
  • Business
    Ultimately E20 makes sense only if it support the relevant business processes and thus ensure a better result fur the company. The “protagonist” should be involved for this reason. And participation of representatives from the business certainly promotes acceptance.

Other people which can be involved:

  • Data protection and information security manager
    It’s always a topic using social media and it’s good to involve some experts.
  • Work council (at least in Germany)
    Mostly it’s good to involve them at an early stage, because otherwise you will get problems later. They don’t need to be part of the team, but need to be informed.
  • Learning and development
    People are working in this area are familiar with change management. Use their expertise, if you do have a team in your company.
  • Evangelists/social media enthusiasts
    Probably you will find real Web 2.0 experts in your company. It’s probably useful to involve them as well.

Who should have the lead?
Enterprise 2.0 has a great influence on almost all business processes. It is of great strategic importance for companies. Therefore I think the lead must have the strategic department or at least somebody who is involved in strategic decisions. It will demonstrate the importance of the project and it will get the right power. This person should report to the board or at least to one member of it.

This is certainly a very formal approach, but for me an approach that will lead to a successful Enterprise 2.0 project. There are other options like a guerilla tactic, but this is another story.

What do you think? Would you select the same project team members?

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