A recent discussion on the blog of Jacob Morgan led me again to the question that came to my mind when I first heard about the term "Social CRM" – where’s is the line between Social CRM and Social Media Marketing? Is Social CRM the holistic tech view as seen in the Altimeter report ? [...]
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Where’s the Difference between Social CRM & Social Media Marketing
Social CRM. The Inside Is Out – Or from CRM to CMR
It’s true. Social CRM — where online communities provide content to customers in search of information – is pitching the traditional 1:1 dialogue of CRM into a veritable shout out. Not surprising. Social CRM has transformed CRM into CMR — one of those breezy acronyms I wish I would have thought of first. Because what’s [...]
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