N:Sight Research GmbH

Aktuelle Beiträge

Where’s the Difference between Social CRM & Social Media Marketing

Written by Bjoern Negelmann on 23. Juli 2010

A recent discussion on the blog of Jacob Morgan led me again to the question that came to my mind when I first heard about the term "Social CRM" – where’s is the line between Social CRM and Social Media Marketing? Is Social CRM the holistic tech view as seen in the Altimeter report ? […]

Social CRM. The Inside Is Out – Or from CRM to CMR

Written by Bjoern Negelmann on 8. Juli 2010

It’s true. Social CRM — where online communities provide content to customers in search of information – is pitching the traditional 1:1 dialogue of CRM into a veritable shout out. Not surprising. Social CRM has transformed CRM into CMR — one of those breezy acronyms I wish I would have thought of first. Because what’s […]

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